Team Tyne Innovation prepare to launch their bid at the World’s toughest row

talisker atlantic rowing challenge

Two custom-built Mammoth mattresses will accompany Team Tyne Innovation as they set out to complete the Talisker Atlantic Challenge

As they prepare to set sail on one of the world’s toughest challenges this week, a group of North East rowers have revealed how they will rest and recover during their 3,000 mile row across the Atlantic. Team Tyne Innovation has been working with Mammoth for many months now, having taken delivery of custom-made mattresses to help the team of four optimise comfort and recovery during their gruelling race across the world’s second largest ocean. The mattresses, made of our unique Medical Grade™ Foam with PostureCell® technology, are designed to provide pressure relief, support and, of course, feature a waterproof cover. Setting sail from the Canary Islands this Wednesday, the team, made up of Phil Kite, Claire Hughes, Alan Huntly and Steve Sidaway, are competing in the Talisker Whisky Atlantic Challenge, with a total of 28 crews representing 14 nations across the world.

Skipper Phil Kite, explains the routine on board the 25ft boat:

“Our schedule will consist of two hours on, two hours off, 24 hours a day – in essence, eat, sleep, row, repeat – with sleep being the most precious commodity. With a tough daily routine, it’s critical that the crew can have good sleep and that’s what Mammoth brings on board. Their mattresses are streets ahead of the competition and give us a significant advantage.”

As well as the gruelling schedule, which will take its toll on the team’s bodies and minds, the team will have to face the harsh Atlantic weather and up to 50 foot waves in cramped conditions for over 50 days. More people have climbed Everest or been into space, than rowed the Atlantic.

Backed by a range of innovative North East companies and specialists, the team hope the state-of-the-art items they are taking with them on the challenge, will give them the edge and help them succeed in the competition – as well as showcasing the best of the region’s innovation. Over the past year, the team’s holistic training regime, including specialist sleep coaching, has helped them prepare for both the mental and physical challenges they will face. As one of the companies supporting the team, Mammoth has a long and proud history supplying elite athletes and organisations with its mattresses, including members of the GB rowing team, as well as thousands of sportspeople over the past decade.

John Tuton, Founder and Managing Director of Mammoth, said: “The team are taking on an incredible challenge and we wish them the very best of luck for a safe and successful journey. Rest and rehabilitation is such a fundamental part of the team’s routine and we’re thrilled to be supporting them with our specialist sleep technologies. We’re looking forward to watching their progress and hearing all about their fantastic adventure.” Team Tyne are aiming to raise £100,000 to support three North East charities – The Stroke Association, St Oswald’s Hospice and Daft as a Brush.

To find out more about the team’s challenge, visit